Episode 65: Ynon Kreiz
The Supporting Cast
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36m
Ynon Kreiz is Chairman and CEO of Mattel, a global toy and family entertainment company and owner of among the most iconic brand portfolios in the world. In this episode, Ynon tells his story—from growing up and attending college in Israel, before relocating to Los Angeles to study entertainment at UCLA’s Anderson School of Management. But after 25 years of running several large entertainment companies, Ynon’s life changed in 2018 when he was hired as Mattel’s CEO. Within a few short weeks, Ynon was laser focused on creating a live action Barbie movie—but one that didn’t merely pay homage to the iconic brand; he wanted to break convention and impact culture. As Ynon describes, the Barbie movie that Greta Gerwig created was not at odds with Ynon’s vision for Mattel—but in complete alignment; a strategy to stand out in a crowded marketplace, say something bold and truthful about our culture, and even to be self-critical. In Ynon’s words, Barbie is but one example of Mattel’s evolution from a toy company manufacturing items to an IP company managing franchises and experiences. Ynon references entertainment mogul Haim Saban as a profound influence on his life and career. Originally aired on June 13, 2024.
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